The digital landscape is perpetually evolving. Just a few decades ago, the thought of buying and selling products online was inconceivable to many. Today, e-commerce dominates a significant chunk of the global retail market, growing from 3% in 2006 to 25% today. But, as with every innovation, change is inevitable. There are growing signals indicating the impending transformation or, perhaps, death of traditional e-commerce.

Social Media can provide individuals within your business a voice, showcasing their personality and professional passion. But how?

The jury is no longer out, email marketing works! Hubspot research indicated that 64% of small businesses use email marketing to communicate with their customers, 78% of marketers have seen an increase in email engagement over the last year, and 81% of B2B marketers say their most used form of content marketing is email newsletters.

All Digital Marketing, from blogs to social media posts and from videos to podcasts help your organisation to build your brand and engage with your target audience. But measuring the success of these campaigns can be difficult; especially when the payback is more long-term.