Personal vs. Professional
Following COVID-19, there has been an explosion in digital marketing and many of the last firms resisting the move to social media and web-based commerce have now joined the party. LinkedIn and Twitter can provide individuals within your business a voice, showcasing their personality and professional passion. But how?
Humanising content involves the introduction of an individual’s real personal voice – their thoughts, beliefs, and life experiences – into their professional life. This enables you to become more relatable to your audience, helping you to inspire them and build a digital relationship. But that’s easier said than done … so here are some top tips to help you humanise your content.
1. Review the Competition:
Take a look at your own social media stream and look at the people you engage with. Why them? What are they doing that is attracting you to their content? Do they share your values and beliefs? How are they integrating these into their content? Answering these questions will help guide your own content strategy in the right direction and help you to avoid the pitfalls made by others.
2. Be Authentic:
Whilst it is hardly rare for us to see friends and colleagues on social media representing a skewed version of themselves, the more authentic you can be the better. Real stories and real emotion will help you connect with your audience on a deeper level.
3. Share:
Stay relevant and timely by sharing your thoughts, feelings and views on the latest topics within your industry. Not only will this help you to grow your connections, but it will also help you display your personality as the newer a topic is, the less chance it has had in developing a consensus.
4. Your Overarching Narrative:
Whilst each post must stand alone as a single chapter, add more depth and richness to your content by giving those already engaged greater context by “continuing” your story. Calling back to previous posts and connecting threads on topics within your industry will improve overall engagement with your content and keep people coming back for more.
5. Call BOADE:
Obviously! But in all seriousness, BOADE or not, any agency worth its salt will be able to sit with you to develop a content strategy with the right mix of thought leadership and human content to improve your online persona and presence.
Get in touch with our team at BOADE to learn more about how you can leverage humanisation in your content strategy as an industry leader.