5 Ways to Track Your Digital Marketing Success

All Digital Marketing, from blogs to social media posts and from videos to podcasts help your organisation to build your brand and engage with your target audience. But measuring the success of these campaigns can be difficult; especially when the payback is more long-term.

However, marketing professionals worldwide have begun to harness the power of Digital Marketing, not just in terms of reaching customers, but also to improve measurement metrics. Here are a number of ways you can track and monitor the long-term success of your Digital Marketing campaigns.

Comments & Likes

Comments and Likes are the way your audience and potential customers interact with your content, helping you understand what content lands best with your audience.

Shares & Follows

Similar to above, the number of shares not only enhances the organic spread of your content, but also tells you how enthused your audience is by it. Similarly, measuring the number of followers allows you to measure the popularity of both your brand and the content you share.

Digital Dwell Time

Traditionally used in the retail sector, Digital Dwell Time tells you how long visitors are spending on your page, helping you understand what content customers find more engaging.

Unique Page Visitors

Sometimes incorrectly called your “Hit Rate”, unique page visits is specifically the number of individual people visit your website.

Inbound Links

The more engaging your content, the more likely others will want to share by linking to it. Inbound links are probably the most important aspect of improving your websites search engine rankings, so it is important to cultivate and nurture this important metric.