The jury is no longer out, email marketing works! Hubspot research indicated that 64% of small businesses use email marketing to communicate with their customers, 78% of marketers have seen an increase in email engagement over the last year, and 81% of B2B marketers say their most used form of content marketing is email newsletters.

All Digital Marketing, from blogs to social media posts and from videos to podcasts help your organisation to build your brand and engage with your target audience. But measuring the success of these campaigns can be difficult; especially when the payback is more long-term.